When linking buttons, text or images on your website, there are two different types of links that you'll typically use on your site.
1) Page Links - these are called Internal Links and if we select a page link, this button will always link to this particular page on the website, regardless of if the page name or URL changes. This is a dynamic link and we want to use these as much as possible when linking internally (ie., to other pages within the website)
2) External Links - When linking to a web page that is outside of the current website we are working on, we use the Web Address link option and always set that to open in a New Window.
UNLESS we are linking to a final CTA such as a discovery call scheduler or a client application form. For links such as this, we want those to open in the Current Window so that the user doesn't have the option to get distracted elsewhere on the website and instead is driven towards the desired action item
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