A good email marketing sequence can take your business to the next level, which is insane if you think about it.
Because we are just talking about emails, you know? A bunch of words that you wrote with an objective in mind.
If you use those words in a smart way you can actually create good, strong relationships and guide your readers to take a specific action; like buying your featured product, or following you on social media, for example.
See why you need to have great email sequences in place? You should take advantage of email marketing because it is a super powerful tool for any business.
In this blog post, we’re breaking down the key emails you need to include in your email sequences.
But first, I want you to understand this:
When should you use an email marketing sequence?
You use an email marketing sequence when you want your subscribers to receive a set of emails after they do a specific action.
After they get one of your freebies.
When you are running a limited offer.
After they buy a course from you.
After they enter one of your giveaways.
When they leave their cart abandoned.
These are our favourite ways to connect with our audience, but you can use an email sequence in any other type of scenario too.
Let’s say that you are providing value through email and you are sending one email per day. You can perfectly create a sequence for that.
But if you are sending occasional emails you don’t need a sequence, it’s possible to just send a broadcast email.
Now that you are clear on this we should go to the main topic:
Which are the key emails to include in your email marketing sequence?
Once you know that you need an email marketing sequence there are a few things you need to consider.
Every sequence it’s going to be different and they can be triggered by different reasons, so although we can’t tell you a specific formula or exact list of emails that will be a match for your business, we will share the fundamentals with you:
Welcome email: this email is a must, you need to welcome every person into your list and community.
If they don’t receive a welcome email they might think you are a scam and that they’ve just given away their precious email address for free, and I know you don’t want that.
This email should provide ALL the information they need from you. It can be login details, attached documents, your social media info… It will depend on the sequence.
Pro tip: make SURE this email goes to the primary tab and not the promotions tab. Click here to see a post where we teach you how to avoid this.
Value email: depending on your goals and business model, you may not want to be sending out too much free content, but we think it is a great opportunity to keep your audience engaged.
Using this touchpoint, you are showing your audience that you have the knowledge and expertise they are searching for, which builds trust, and is crucial for the success of your business or personal brand.
Pro tip: provide real value by answering difficult questions or talking about the difficult topics they need to know.
Reminders: sometimes we are afraid of being annoying by sending reminders but actually, people don’t mind if you do it in a friendly and non-pushy approach.
You need them if you are doing an abandoned cart sequence, closing an offer or if you need them to register or get a freebie, for example.
Pro tip: you can start with 2 or 3-day reminder emails.
And depending on your sequence you should do more specific follow-ups or reminders.
Keep your email sequences as real as possible, you shouldn’t be too pushy if you don’t have to.
Also, don’t be afraid to send those emails, you need to start somewhere, right?
The frequency and quantity will depend on the type of emails, your audience, and the objective of the sequence.
I hope this was helpful! Honestly, I think that email marketing is the way to go because it has so, so many benefits.
So if you haven’t started building your list and sending sequences you really, really should.
See you in the next one.
P.S If you need a new look for your brand we are more than happy to help you with your strategy. Just get in touch with us by clicking here: