Introductory Brand Workbook

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About Your Business

Your full business name as you'd like it to display in your designs:

What are your main services, signature offerings, or products?

Why did you get into this business?

Are you experiencing any difficulties within your business right now?

Market & Audience

In your opinion, what makes you stand out in your space? What would make your ideal client want to work with you over your competitors?

How does your ideal audience identify in terms of age, income, and location?

Please list 3-5 problems your people are currently faced with.

Please list 3-5 needs or goals your people have.

How can your business address these problems, needs, and goals?

Brand Experience

If your brand was a physical space, how would it look? Go into as much detail about colours, textures, fixtures, as possible.

How does your brand make people feel? List 5-10 words that come to mind.

Please list 3-5 colours that you like. Link some examples.

Please list 3-5 colours that you dislike.

List 5-10 visual examples of logos, websites, images, or type that you believe are inline with your brand’s aesthetics. Please explain WHY each example feels aligned.

Please list 3-5 visual examples of logos, websites, images, or type that you believe are NOT in line with your brand’s aesthetics as well as an explanation of why.

Where do you see your business in 1, 3 & 5 years? List at least 3 goals or milestones.

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Introductory Brand Workbook

NOTE:

About Your Business

Market & Audience

Brand Experience

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