While social media is an amazing way to gain global brand recognition, your mailing list is an intimate community – a curated group of people who truly care what you have to say.
To continue growing your community, we recommend consistently driving traffic to your free offer + opt-in. Incorporate this in your social strategy and be sure to keep these elements on your website easy to access.
If you haven't already, now could be a great time to build out an email welcome sequence that provides your audience with little easter eggs of educational insight, free downloads, or upsells to your paid offers. If you're not sure where to get started with that, check out our sample Welcome Sequence Template here.
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